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Challenges of the summer season in the HORECA sector

The summer season presents many opportunities and challenges for the HORECA sector. To run a successful business, you need to adapt to specific seasonal changes and needs.

Here are some of the key challenges facing the sector and how they can be effectively addressed. 

1. SEASONAL FLUCTUATIONS

Summertime can bring an increase in visitors due to holidaymakers, but at the same time there can be a decrease in visits as people spend more time outdoors or travelling. Adjusting supplies, staff and marketing strategies to seasonal fluctuations is crucial.


2. WEATHER CONDITIONS


Extreme heat or sudden downpours can have a significant impact on visits. It is necessary to be prepared for changes in opening hours and offers depending on the weather forecast.


3. FRESH FOOD SUPPLY

In summer, the supply of fresh local produce can be a challenge due to the impact of the weather on agricultural production. It is important to build strong relationships with local suppliers and have alternatives in place to ensure the quality of supply is maintained.
 
 
4. STAFF AND SEASONAL WORK 

The increased number of visitors during the summer months often requires additional staff. Many employees, especially students, go on holiday. Effective management of staff turnover and rapid induction of new staff is essential to maintain a high level of service.


5. INCREASED COMPETITION

In the summer, competition between establishments increases as they all try to attract as many tourists and locals as possible. Innovative offerings, distinctive marketing strategies and a memorable customer experience are essential to stand out in the marketplace.
 
 
Adapt and make the most of the summer

Flexibility and responsiveness to seasonal challenges are key to a successful summer business. Prepare your strategies, seize the opportunities of summer and delight your guests with unique experiences.

You will also see a lot of new things at GASTexpo Fairs of Flavours 2025, which will take place at the Ljubljana Exhibition Centre.You will discover a new and profound world of gastronomy, catering and hospitality in all its glory.